How To Lower Your Advertising Budget And Increase Results At The Same Time At Your Self-Storage Site
by: Derek Naylor
So, you?ve acquired a customer, they?re paying you a monthly rental fee, referred a friend, purchased packing supplies and a lock from you and just insured their grandmother?s heirlooms and son?s baseball card collection they have stored with you?
What else could we possibly ask for?
A lot.
What if it cost less to acquire this fine customer?
What if we were able to lower your cost of acquisition by just 10%? 20%? 50%?
Don?t laugh, it?s possible.
Most facilities have advertising dollars spread out all over the place.
Some of it is working, some is not, but in most cases the facilities have no clue whether it?s working or not, and if they do, they?re not quite sure how each medium is performing.
How about knowing your cost per call and cost per acquisition for each medium?
This information will not only be extremely insightful, but will help you cut your budget where it?s not performing. You can either put that money back in your pocket or re-allocate it to mediums that are performing extremely well.
That?s one way?
But pretend for a moment that all of your advertising efforts are producing efficiently and there?s no room for improvement there.
Can we still lower your cost per acquisition and increase your profits?
I?ll put money on it - here?s how: You?re paying real cash to make that phone of yours ring.
Yet, you?re not answering it each time it does.
If it costs you $100 to make the phone ring and your staff misses the call due to a line at the counter, a troubled tenant or an exciting game of solitaire, you might as well take a $100 bill and walk it down to your local church or branch of the Red Cross, it?ll do more good there.
In addition to that, even those calls that are answered are under-leveraged.
Do your people convert every phone call into a paying customer?
Not likely.
Not likely for anybody.
But it?s a worthy ideal to strive for.
What if you were able to increase your global conversion rate by just 5%?
That wouldn?t drop your cost per call, but would definitely drop the most important figure, your cost to acquire a new customer.
To do this, you can hire an outsourced call center.
There are many good ones in this industry.
Or you can build a ?sales center? in house, which is not an easy feat but can prove very worthwhile if properly built, trained and operated.
A properly built sales center not only answers calls but also makes outgoing calls to customers thanking them for their business and performs other sales functions needed by your organization.
Work everyday to lower the cost to make your phone ring and the cost to acquire a new customer.
Do this by getting a better response from your advertising and by increasing your phone call to paying customer conversion rate.
Copyright 2006 Derek Naylor
About The Author
Derek M. Naylor is the President of Storage Marketing Solutions (SMS). SMS has created, and proven many turn-key marketing solutions for the self-storage industry. Additionally Derek has helped thousands of businesses increase their profits by helping them implement elite marketing strategies and tactics. For a complimentary marketing strategy session, call SMS at 800.941.4805 or visit http://www.storagemarketingsolutions.com.
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Engagement Party Ideas To Wow The Crowd!
Engagement Party Ideas To Wow The Crowd!
by: Alexis Miller
He's proposed, and most likely you're flashing your new engagement ring. Now it's time to plan the celebration, but where do you start?
Your engagement party is the perfect setting for the families and friends of the bride and groom to meet each other if they haven't already done so. Make yourself available at the start of the event to greet all your guests and introduce everyone. Mingle as much as possible so that your guests feel comfortable and relaxed.
You can celebrate in style with a swanky black-tie cocktail party, or a formal sit-down dinner, or maybe a casual serve-yourself buffet is more your style. Whatever you choose, remember that many of your guests may not know each other so you want them to be able to mingle comfortably.
Once upon a time, engagement parties were usually held at the home of the bride's parents, but nowadays most couples like to host their...
Engagement Party Ideas To Wow The Crowd!
Gold ring > Engagement Party Ideas To Wow The Crowd!
Engagement Party Ideas To Wow The Crowd!
Engagement Party Ideas To Wow The Crowd!
by: Alexis Miller
He's proposed, and most likely you're flashing your new engagement ring. Now it's time to plan the celebration, but where do you start?
Your engagement party is the perfect setting for the families and friends of the bride and groom to meet each other if they haven't already done so. Make yourself available at the start of the event to greet all your guests and introduce everyone. Mingle as much as possible so that your guests feel comfortable and relaxed.
You can celebrate in style with a swanky black-tie cocktail party, or a formal sit-down dinner, or maybe a casual serve-yourself buffet is more your style. Whatever you choose, remember that many of your guests may not know each other so you want them to be able to mingle comfortably.
Once upon a time, engagement parties were usually held at the home of the bride's parents, but nowadays most couples like to host their...
Engagement Party Ideas To Wow The Crowd!
Gold ring > Engagement Party Ideas To Wow The Crowd!
That Fat Tricky Hobbit!
That Fat Tricky Hobbit!
by: Nicolas Fradet
Just like Gollum can?t live without the ring, some poker players can?t sit down at a poker table without trying to be tricky. If Sam can tell that Gollum is not being fully truthful in his actions, in this mighty quest of the ring, then Gollum?s master plan can fail. If your opponents can tell you are not being fully truthful in your actions, then your master plan can fail.
While deceiving your opponents is surely a step in the right direction towards poker success, you should always carefully decide whether a play is really worth it. Being tricky usually means not playing in the most profitable way, so you can profit more in later plays. You sacrifice a little equity in a hand so you can be less predictable and therefore profit on your future hands. However, I believe most of the times, it is better to simply bet your hand accordingly. Your opponents might actually not give you credit for the hand...
That Fat Tricky Hobbit!
Gold ring > That Fat Tricky Hobbit!
How to Make a Christmas Wreath
How to Make a Christmas Wreath
by: Alice Stacy
One of the great joys of Christmas, is doing things together.
That includes everything from shopping and wrapping gifts, to cutting a tree, baking goodies, and making your own special decorations, like wreaths.
Even the children can help gather fir tips, and with a little help from parents, and some simple accessories like bows, bells, candy canes and berries from a discount store, they have great presents for aunts, uncles, grandparents and teachers.
Wreaths are made on a steel ring, with a good gauge wire.
Check with your local craft store to see if they carry the supplies you need, or if you'll need to order them online. This should be done a few months ahead of Christmas, in case it takes time to get the supplies.
However, the fir tips can't be gathered until late in the Fall.
The needles on fir trees need to "set", and the tree must have stopped...
Gold ring > How to Make a Christmas Wreath
Using Palladium in White Gold Jewelry Means No More Allergic Reactions
Using Palladium in White Gold Jewelry Means No More Allergic Reactions
by: Jill Renee
White gold jewelry (http://www.danforthdiamond.com/jewelry/index.php) can cause allergic reactions in some people. This is due to the fact that the majority of white gold jewelry is manufactured using alloys containing nickel as the bleaching agent and a percentage of the population is allergic to nickel. For these individuals, contact with nickel can result in dermatological problems that range from a mild skin rash to severe open sores and permanent scaring. In Europe, there are laws governing the use of nickel in jewelry. The European law is known as "The Nickel Directive" and states that no nickel can be used in a material that sits in an open wound, such as after piercing, until healing is complete.
What is a jewelry buyer to do when faced with this information? First of all relax,...
Using Palladium in White Gold Jewelry Means No More Allergic Reactions
Gold ring > Using Palladium in White Gold Jewelry Means No More Allergic Reactions